Exhibiting Overseas to Reboot UK Exports
The British Chambers of Commerce (BCC) has reported a fall in business growth and confidence among British Exporters, as reported in PRW. In fact, UK Export activity is reported as being at its lowest level since 2009.
The delicate World economy continues to cause governments and businesses great concern, especially as there appears to be little sign of change. The recent well publicized announcements about the falling growth rate in China dominated the news for several days and the EU economy teeters around recession. So is there anything that UK Exporters can do?
Bunting Magnetics Head of Sales, David Hills, explained that attack is sometimes the best way to defend:
“The market place is challenging and the indigenous competition is strong. For UK Exporters, we believe that innovation and new products are really important. We have recently developed a new Magnetic Separator for the recovery of Stainless Steel and separation of weakly magnetic materials for the recycling sector and will be exhibiting a working production sized model at the Recycling Technik show in Dortmund (4th & 5th November 2015). The High Intensity Separation Conveyor (HISC) was first launched at RWM, the UK’s largest recycling show, and the response was fantastic.
“Presently, none of our competitors have a Magnetic Separator that achieves the same level of stainless steel separation and we need to shout about it. Exhibiting at overseas shows is very expensive, but we believe that it is important to be seen in the market as only then you are taken seriously. Our stand will be manned by German speaking staff and that will make a huge difference. As a UK Exporter, we need to commit to the market for local companies to commit to us as a supplier.”
Bunting exports a wide range of Magnetic Separation and Magnet products globally from their UK manufacturing facility in Berkhamsted, UK. The company is presently expanding and searching for marketing agents in key territories.
“Having local representation in the market is important and is one of our primary objectives over the next 6 months,” David said. “We already have some really good representatives and distributors, but growing that network is so important to our growth.”
And the future?
“Challenging, yes. But we want to try and keep control of our own destiny and investing in marketing, overseas exhibitions and new local representation is vital.”
For further information on Bunting Magnetics, Magnetic Separators or Magnet Products, please contact us at: